Letterform Design

Prompt: Design a font. Letterform name: Paperclip

Lettermark Design

Prompt: Design typographic lettermarks using two of your initials.

Typograms

Prompt: Create typograms-the joining together of concept and visual form, creating a quick, visual, typographic composition.

Typographic Quotes

Prompt: Select two quotes. Using only type (Helvetica), employ various typographic principles, and be especially mindful of hierarchical considerations to create interpretations within each composition.

Prompt: Design 3 posters each containing the same content: a typographic character, the character name, and a paragraph of text related to the character. Each poster needs to have an emphasis on one of the different elements. Choose a single character from the Greek or Phoenician alphabet. Use only variations of Helvetica.

Hierarchies

Prompt: Legibility is the goal of optimizing communication by making the message simple, orderly, static, and even bland. Readability engages disorder, complexity, dynamism, and originality. Arrange the given text in 10x10 posters to portray the mundane words in an interesting way, emphasizing readability over legibility. Use the following text (including punctuation): “Weather: Intervals of clouds and sunshine today. Partly cloudy tonight with winds light and variable. High temperature 48. Low 27. Sunrise 6:31 a.m.”

Readability

Previous
Previous

Campaigns